Are you taking the right measures to protect your IP globally?

Just as you wouldn’t leave your house door open, you shouldn’t leave your intellectual property (IP) vulnerable when entering foreign markets. Expanding internationally requires proactive steps to register, secure, and capitalize on your IP across different legal systems and languages. While China presents unique IP challenges, understanding the broader IP landscapes in Southeast Asia and Europe is just as important. This webinar will offer strategic insights on managing IP protection across these regions, including how to assess domestic IP readiness and extend protection into new markets.

Join Monica Li, IP service lead at Dezan Shira & Associates; Dr. rer. nat. Diana Taubert, European Design Attorney, European Patent Attorney, European Trademark Attorney; Dr. rer. medic. Jörn Plettig, Patent Attorney, European Trademark & Design Attorney; and Riccardo Benussi, Partner of Dezan Shira & Associates. Together, they will guide you through trademark registration processes in China, Southeast Asia, and Europe and offer actionable tools to strengthen your IP strategy, regardless of your company’s size or industry.

Key Points:

• Trademark Protection in China: Overview of China’s trademark system and strategies dealing with protection challenges – Monica

• How IP standards and due diligence protect businesses in a digitized market – Diana and Jörn

• Trademark Filing in Southeast Asia: Overview of trademark filing principles and processes in Singapore, Indonesia, Malaysia, and Vietnam, with key differences and timeframes. – Riccardo

• Benefits of a Strong IP Strategy: The value of IP awareness, the risks of poor management, and essential rules for protecting online brands. – Panel Discussion

• Conclusions and Q&A