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How to navigate China’s „Xiaohongshu“ (小红书) for your business
27. Februar, 8:30 bis 10:00
| KostenlosJoin Jake Li, Head of Cross-border Channel Partnership at Xiaohongshu, in this insightful ‚Sino-German Corporate Communications‘ webinar as he unravels the unique fabric of Xiaohongshu (also referred as „Little Red Book“ or „Red“), today’s trendiest social media app in China. With over a decade of cross-region digital marketing expertise, Jake will delve into the unparalleled value Xiaohongshu brings to businesses, offering a deep dive into its dynamic ecosystem. From fashion to beauty, lifestyle to technology, he will provide insights into how Xiaohongshu has become a game-changer for industries in China, with real-world showcases featuring representative businesses and customers both in China and abroad.